Bicycles in Product Branding

Having dabbled in marketing in the past with an emphasis on branding, I am always interested in the associations manufacturers use to add appeal to their products. And of course when bicycles are involved I take notice. Looking at how bikes are presented in product branding, there are multiple themes. For instance here is a cycling cow selling ice cream. It's a cute image but why that specific cute image? Well, let's see... The cow is riding a vintage delivery trike loaded with steel dairy containers. So the idea here is to associate the brand with old fashioned methods of production and distribution. This is echoed by the word "creamery" in the name.





And here the idea of cycling is subtly used to associate the "zero calorie" lemonade with weight loss, while the penny farthing imagery goes nicely with lemonade's old fashioned appeal. There's the "honest" thing as well, which I've noticed in other foods that picture bicycles on the label. Do we associate bicycles with honesty?





Wholesomeness maybe, or nature - suggesting that the food is organic and "honestly" obtained regardless of whether that is so? Could be.





Penny farthings are used as symbols of old timey-ness across product categories. This perfume manufacturer uses it to suggest vintage elegance, congruently with the antique look of the bottle and the distressed label. Curious, I smelled the perfume. Sort of floral and dusty, but not too heavy. I suppose it goes with the vintagey presentation, though personally I associate cycling with fresh air and not perfume.






At the same time, bicycles can just as well be used as symbols of contemporary culture.





I see more and more clothing and accessories where bicycle references serve as shorthand for a "hipster" identity. "This garment is for the cool urbanite who rides bikes, or wishes they did."





The bicycle can also suggest fun, whimsy, levity. Drinking from these cups promises to be fun because of that bicycle imagery. To some extent this might also be behind the increasing popularity of bicycles on alcoholic beverage labels.






Do bank notes qualify as a product? I guess they do. Someone designs them after all, with both function and aesthetics in mind. While in Antrim, I was intrigued to discover there is an antique path racer on the Northern Ireland 10 pound note. I looked it up, and learned it is in honour of John Dunlop, who invented the pneumatic tyre whilst living in Belfast. So here the bicycle is part of a narrative about heritage - with additional implications of self-sufficiency and freedom of travel. More than anything, I find it delightful to know that about a million people in Northern Ireland are walking around with pictures of vintage bicycles in their pockets.






There is always talk among bicycle activists about how to create positive associations with cycling in the public's eye. Meanwhile, other industries harness the already existing positive associations to enhance the appeal of non-bicycle-related products. Interesting how these things connect, overlap and feed off of each other.






I wonder to what extent it is cyclists who find bicycle-branded products appealing because they identify with the bicycle, as opposed to non-cyclists whose imagination is engaged by the mere idea of the bicycle. I suppose it is probably both.

Splendid Mother Nature!

Yesterday, Mother Nature gave us a beautiful day, with the temperature almost reaching 60 degrees – not that I took advantage of it or anything – most days (other than Sundays) have been spent at The Library. No “new” ancestors yet but still finding some good stuff!



Today the high was in the upper 30s due to a cold front that came through last night. Late this afternoon I noticed some interesting cloud formations in the western sky and decided to leave a little earlier than usual. I drove just a few miles west of the city on I-80, and took the exit when I saw a small pond alongside the road. The photo below is the result of that little excursion. You can't miss with a sunset when there are clouds and water involved... It was a little chilly, but worth it!

No More Tears: Clear Glasses for Winter

One of my biggest problems cycling in the winter used to be my eyes tearing up. It would get so bad, that the constant flow of tears would blur my vision, making it hard to see where I was going. But like many cyclists, I soon found the solution: clear glasses or goggles.




On moderately cold and windy days, I wear simple resin glasses that I am very happy with. They are unbranded, so I don't have an online source to refer you to, but many bike shops around here sell them at the counter. I bought mine from the Wheelworks, for around $20. What I like about these particular glasses is how comfortable they are, even on long rides. They sit sturdy, but are lightweight and don't press into my face or temples. The lenses are durable and the clarity is good.




On particularly freezing days with harsh winds, I wear these wrap-around safety glasses from MSA. They cost only $4 and perform double duty as shop safety glasses for framebuilding. The MSA glasses are wonderful for creating a seal from the cold, keeping my eyes warm and dry and the sensitive skin around them protected. An additional benefit for those who wear prescription glasses, is that these can be worn over them. The downside is that they are on the heavy side, and if I wear them for too long they give me a headache - so watch out, if you have issues with that. But for short rides they are excellent, and on days that are cold enough to necessitate them my rides are on the short side anyway.




If you prefer the high-end route, I've tried and really liked the clear version of the new Lazer Argon glasses. These are in the $80-90 range and come with interchangeable lenses, which can be replaced with tinted ones. Oakley, Rudy Project, and most other athletic sunglass manufacturers also make clear or photochromic versions of many models.




While some cyclists like to wear goggles, I am not a fan: They snag my hair and don't seem to stay put as well as regular glasses if I wear them on the bike. I find that the MSA safety glasses provide the same coverage but with less fuss.




There are many inexpensive options out there for clear goggles and glasses, so try a few and see what works. And if you need more coverage? Well, a few days ago I saw a man cycling with a clear face shield. Perhaps a new fashion trend in winter cycling.

Wordless Wednesday :: Another Hoosier Farm

Noble County, Indiana. Summer of 1982.Sepia toned infrared photograph.Copyright © 1982/.. by Rebeckah R. Wiseman

Scritch scratch

Another recent game cam pic. After looking through some of the older game camera photos, I realized that we've had the camera in almost this exact location before.

I'm not sure why it surprised me, when I first realized it... Animals like to walk on clear, open paths just as much as people do.

I suppose I vaguely imagined some sort of I'm an animal! I walk in the woods! philosphy. But no. If we built an asphalt highway through those trees, the animals would be walking on it.

Really Big Shew

Show floor just after set-up

My feet are still tired, but we survived our first spring craft show.

We managed to achieve our two main goals, which were:
1) don't spend more than we make, and
2) don't eat the whole time.

It was fun chatting with old customers and meeting new people too.

Our next show will be outdoors, at the Bloomin' Festival in Cullman, April 16 - 17.

The show benefits St. Bernard Prep School, which is run by the Benedictine monks at St. Bernard Abbey.

The show is held on the grounds, and I love telling people how to find us at this show: turn right after the entrance and walk towards the back. We're just at the right hand of Jesus.

Gold Lace Primrose

Gold Lace, originally uploaded by ParsecTraveller.

Sorry for not blogging in the past week...been busy!

This is the 'Victoriana Gold Laced' primrose from Annie's Annuals. The heirloom flower is very pretty and unique.

Annie's Annuals is a wonderful nursery in Richmond, California (which is sadly a dangerous town). When you enter the nursery though, you feel safe as you gaze upon variety after variety of very rare or heirloom plant. Everything I've ever purchased at Annie's has grown extremely well. If you can't make it out to California to visit them in person, you can order online.

http://www.anniesannuals.com/

The Infinite amount of snow

Today was another great day of climbing. Despite the 36" of snow that fell upon the Laurel Highlands, Joel joined Laura and I for some fun at SCII. As soon as we could see the cliffs, we knew we were in for a treat. The cold weather the past week had built up some great lines that were begging to be climbed. We slogged through the knee -to -waist deep snow down to the cliff. We were treated to some great climbing in a pristine setting. The clouds cleared and provided us with some bluebird skies on several occasions. The ice was new and untrodden, presented many challenges and left us all (except Laura) pumped. It was one hell of a good time. Dr. Bob and Regina showed up before noon, dropped a line on the centrals and enjoyed the fun as well. We were hiking out as it was getting dark... Heres the photos that Laura and I snapped during the day... Enjoy

Yellowstone :: West Thumb Geyser Basin

Wednesday, August 31st - - After spending the night at one of the campgrounds in Buffalo Bill State Park west of Cody, Wyoming it was a relatively short drive (a little over an hour) to the eastern entrance to Yellowstone National Park. Then another 30 miles to the campground at Bridge Bay in the southeast portion of the east side. I had decided to give the park a “second chance” since simply driving through it last year just before the Fourth of July weekend. My visit this time was quite pleasant with less people, far less traffic, and much cooler temperatures!



After checking into the campground, which would be my “base” for two nights, I drove the southern loop through the park. My first stop was the West Thumb Geyser Basin, which overlooks Yellowstone Lake, the largest lake at high elevation (7,733 feet) in North America – it encompasses 131.7 square miles, is 14 miles wide and 20 miles long, with an average depth of 140 feet. In other words, it is HUGE! And beautiful, with the Absaroka mountain range on its eastern side.





The volcanic caldera at West Thumb contains many geothermal features including pools, springs, geysers, and paint pots. Above is a view of the central portion, which sits above the lake. The geysers, however, are currently in a dormant stage, thus no eruptions were seen.





The Abyss Pool is one of the deeper hot springs in the park, descending to a depth of 53 feet.





The trail guide states that Black Pool was, at one time, actually black. Cooler water temperatures allowed thick mats of dark green and brown thermophiles (heat-loving microorganisms) to grow in the pool, causing it to appear black. The water temperature rose during the summer of 1991, killing the organisms.





Walking alongside the pool on the boardwalk you could feel the heat from the hot water. At times, the steam rising from the pool was so thick you couldn't see the other side!





The water appears to be turquoise but it was so clear you could easily see portions of the bottom. There were several deeper areas – the “black holes” where the bottom could not be seen.





Interesting formations line the sides of the pool.



Constantly in a state of change, new features appear every day.



Hot water from Black Pool and other features in the area flows into Yellowstone Lake. The color variations are caused by those little thermophiles – microorganisms that thrive in the hot water.





Along the shore of Yellowstone Lake is this feature, called Big Cone. It's difficult to tell from the angle of the photo, but the cone rises about 12 inches above the outer surface.





Boiling hot water bubbles up in the Big Cone.



Further along the path and completely surrounded by water is the “Fishing Cone” so called because Mountain Men told of catching a trout in the lake, swinging the pole around, dipping the catch in the boiling pool, and cooking the fish without even taking it off the line! Sometimes in spring and early summer the Fishing Cone is underwater due to the rising lake waters from snow melt.